@undecided_hunger – LINK TO INSTAGRAM PAGE
“Take-away food reviews and suggestions to satisfy those indecisive cravings”
My Digital Artefact was a food review page, promoting and reviewing local take-away food options within the Wollongong Area. Using Instagram as the platform, the purpose of the page was to raise awareness of ‘good value’ meals in Wollongong, with the short posts providing awareness of the meal as well as the casual evaluation of different factors which myself and others who helped/were a part of the production process considered to make these meal options good value. Factors which were considered included: the taste, pricing and sizing of meals. For each restaurant/venue, the opening hours, location and price of meals was also mentioned in the posts, encouraging people who interacted to try the food for themselves.
Choice of food featured in the videos was informed by, but not reliant on feedback/recommendations of other people. Collect take-away food, film reaction while eating and make comments. Footage will then be edited together and uploaded to @undecided_hunger. Easy and simple process to do. Build more awareness for my page by using hashtags and also promoting on Twitter. Posts were strictly take-away food, in order to narrow down on a niche within food and make the project relevant to a more specified audience.
The intended audience is people like myself, uni students, a typically younger audience who don’t want to spend a lot on a meal. It is a way for people to find new places to eat through an easily accessible public platform, with accompanying review and details about the food and venue to inform their decision. By using Instagram, the posts are easily accessible to a wide audience, with anybody having the ability to follow the page. Through using hashtags as well I was able to gain additional audience interaction in the form of likes and followers, further raising awareness of the digital artefact. Another advantage of Instagram is the ease to produce videos and the layout of the platform being perfect for the type of project I intended to make. Initially, the videos were a more formal, panel setting, however I found them too awkward both to watch and make, and ended up restarting the Instagram page.
Food porn is a glamourized visual presentation of cooking or eating in advertisements, infomercials, blogs cooking shows or other visual media. Initial inspiration for my idea came from my desire to challenge this, making a ‘realistic food porn’ aesthetic. Focus more on the taste, and value of food more than how it looks. Examples of food porn on Instagram:
My project saterises such pages and posts about food on social media and although originally conceived as a parody of ‘professional’ food review channels, the intention was still to take it relatively seriously, just really low quality. It wasn’t until after my Souva King post when someone who watched it told me “that was the funniest one yet” that it made me rethink the tone of the videos, make them more improvised and less serious. Feedback was significant factor for me,
The process of building followers on Instagram was one I found I difficult initially, however after collaboration with one of the other BCM students, Alex Mastronardi, I learnt that an effective method is to follow many similar pages to my project, and generally increase my interaction with other pages on Instagram. This proved to be a success and, coupled with the sharing of my page on Twitter (#bcm206 #bcmda) and also, use of relevant hashtags and also promotion on my personal, the page went from around 20 followers to 100 in less than a week and a half. Use of Reddit was limited in terms of awareness, however I did find it use through the r/Wollongong subreddit to get ideas for takeaway places around the city.
In terms of gaining random likes on posts, hashtags were the most effective technique. For example, on the Chicko’s post I used the #schnitzel, and within the next few minutes likes came through from a few German Instragram accounts – people who only would have seen the page due to the tag. Various accounts/businesses based in Wollongong would also regularly like posts when #wollongongong was used in the post.
After going through the process of making this Digital Artefact, the biggest concluding factor is the limitations of time and availability on production of the videos. Coordination had to be achieved between opening hours of the restaurant, meal deals, my availability, friends in videos availability. If I were to do this project again, I might not choose something that had such restrictions of time.